What is Local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
How Local Seo Help Grow Your Bussiness?
It was almost impossible for local businesses to survive on an internet dominated by all domestic brands. Because of this, people didn't spend a lot of money in the online world when traditional approaches worked well. But then, in 2014, the first version of Google's Pigeon upgrade was released, allowing local businesses to compete for search results on a regional basis. In short, Google started adding local businesses to rank higher in location searches.
It helps businesses reach their target audience in their area. And you won't believe what's best about local SEO that all local businesses love. It's easy to fine-tune. Simply create a backlink to your local event page and use location-specific phrases with keywords that help you get greater exposure based on your location. As visitors search for nearby services and products, they will rank higher and drive more traffic to your store.